First in thirst how Gatorade turned the science of sweat into a cultural phenomenon /
| Main Author: | Rovell, Darren, 1978- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
American Management Association,
[2006]
|
| Physical Description: |
x, 243 pages : illustrations ; 24 cm. |
| Subjects: |
Table of Contents:
- Sweat in a bottle
- The mystique is born
- From field to shelves
- Wrestling over Gatorade
- The "tipping" point
- "Be like Mike"
- "We're going to war"
- The Gatorade rules
- Gatorade critics.