Why people buy things they don't need understanding and predicting consumer behavior /
Publisher's description: Emotional spending plays an integral part in consumer purchases. Spending is now based on wants, not needs. Consumers are in the driver's seat and control the marketplace. According to author and marketing expert Pamela N. Danziger, understanding why people buy wha...
| Main Author: | Danziger, Pamela N. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Dearborn Trade Pub.,
[2004]
|
| Physical Description: |
xi, 291 pages : illustrations ; 23 cm. |
| Subjects: |
CMU Main Books 3rd Floor
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | HF5415.32 .D36 2004 |
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