Cross-cultural business behavior marketing, negotiating, sourcing and managing across cultures /

Main Author: Gesteland, Richard R.
Format: Book
Language: English
Published: Copenhagen, Denmark : Copenhagen Business School Press, 2002.
Physical Description: 347 pages ; 24 cm.
Edition: 3rd [rev.] ed.
Subjects:
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650 0 |a Export marketing. 
650 0 |a Intercultural communication. 
650 0 |a Negotiation in business. 
650 0 |a National characteristics. 
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