The focus group a strategic guide to organizing, conducting and analyzing the focus group interview /

Saved in:
Bibliographic Details
Main Author: Templeton, Jane Farley
Format: Book
Language:English
Published: Burr Ridge, Ill. : Irwin Professional Publishing, [1994]
Edition:Rev. ed.
Physical Description:
xiv, 308 pages ; 24 cm.
Subjects:
Focus groups.
Marketing research.
Advertising -- Research.
Holdings details from CMU Main Books 3rd Floor C502
Copy 1 CMU Main Books 3rd Floor HF5415.2 .T46 1994 Available
Request Chapter Scan

Similar Items