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State-of-the-art marketing research
A. B. Blankenship and George E. Breen State-of-the-Art Marketing Research is a comprehensive, all-in-one resource for planning, conducting, and applying technology-driven marketing research. Clear, concise, and authoritative, Al Blankenship and George Breen's book describes the technologies and...
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| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. : Lincolnwood, Ill. :
American Marketing Association ; NTC Business Books,
1993.
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| Physical Description: |
xi, 579 pages : illustrations ; 25 cm. |
| Subjects: |
| Copy 1 | CMU Main Books 3rd Floor | HF5415.2 .B555 1993 |
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