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Benn, Alec, 1918-
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1
Advertising financial products and services : proven techniques and principles for banks, investment firms, insurance companies, and their agencies
by
Benn
,
Alec
,
1918
-
Published: Quorum Books, 1986
Description: xii, 231 pages : illustrations ; 25 cm.
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2
The 23 most common mistakes in public relations
by
Benn
,
Alec
,
1918
-
Published: AMACOM Book Division, American Management Associations, 1982
Description: 257 pages ; 24 cm.
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3
The 27 most common mistakes in advertising
by
Benn
,
Alec
,
1918
-
Published: AMACOM, 1978
Description: 156 pages.
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Related Subjects
Advertising
Bank marketing
Financial institutions Marketing
Insurance companies Marketing
Public relations
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