Encyclopedia of major marketing campaigns

Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation, ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.

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Bibliographic Details
Other Authors: Riggs, Thomas, 1963-
Format: Serial
Language:English
Published: Detroit : Gale Group, <2000-2007 >
Physical Description:
volumes <1-2 > : illustrations ; 29 cm.
Subjects:
Advertising campaigns -- United States -- History -- 20th century.
Holdings details from CMU Ref Coll 1st Floor C502
Volume 1 CMU Ref Coll 1st Floor HF5837 .E53 2000 v.1 Library Use Only
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Volume 2 CMU Ref Coll 1st Floor HF5837 .E53 2000 v.2 Library Use Only
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