Encyclopedia of major marketing campaigns
Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation, ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.
| Other Authors: | Riggs, Thomas, 1963- |
|---|---|
| Format: | Serial |
| Language: | English |
| Published: |
Detroit :
Gale Group,
<2000-2007 >
|
| Physical Description: |
volumes <1-2 > : illustrations ; 29 cm. |
| Subjects: |
CMU Ref Coll 1st Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Ref Coll 1st Floor | HF5837 .E53 2000 v.1 v.1 |
Available
Request Chapter Scan |
| CMU Ref Coll 1st Floor | HF5837 .E53 2000 v.2 v.2 |
Available
Request Chapter Scan |