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Subject
Marketing
4
Business
2
Business Data processing
2
Information technology
2
Leadership
1
Branding (Marketing)
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1
Business names
1
Commercial products Marketing
1
Communication in marketing
1
Customer services Management
1
Electronic commerce
1
Electronic commerce Social aspects
1
Industrial management
1
Industrial procurement
1
International business enterprises
1
International economic relations
1
Internet advertising
1
Internet marketing Social aspects
1
Management
1
Marketing research
1
Sales management
1
Social media
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Author
5
SpringerLink (Online service)
2
Doyle, Charles, 1959-
2
EBSCOhost
1
Aguilar-Illescas, Rocío,
1
American Marketing Association
1
Anaya-Sánchez, Rafael,
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1
Bennett, Peter D.
1
Govoni, Norman A. P.
1
Imber, Jane
1
Interbrand (Firm)
1
Kohlbacher, Florian,
1
Lai, Linda (Professor),
1
Lewis, Barbara R.
1
Littler, Dale
1
Martínez-López, Francisco J.,
1
Molinillo Jiménez, Sebastián,
1
Motiwala, Azaz
1
Plangger, Kirk,
1
Prieler, Michael,
1
Shapiro, Irving J.
1
Strauss, Judy,
1
Swystun, Jeff
1
Toffler, Betsy-Ann
1
Turban, Efraim,
1
Zagel, Christian,
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