Service fascination gaining competitive advantage through experiential self-service systems /
Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management. He shows that technology is used to evoke positive emotions during the shopping experience to not only satisfy the consumer, but a...
Full description
Saved in:
| Main Author: |
Zagel, Christian, |
| Other Authors: |
SpringerLink (Online service) |
| Format: |
eBook
|
| Language: |
English
|
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint : Springer Gabler,
2016.
|
| Physical Description: |
1 online resource (XXI, 338 pages 140 illustrations) : online resource.
|
| Edition: |
1st ed. 2016. |
| Series: |
Springer Gabler research.
|
| Subjects: |
|