Key developments in international marketing influential contributions and future avenues for research /
International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the Journal of International Business Studies that address important topics in IM such as country entry modes and choices, international bran...
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| Other Authors: |
Samiee, Saeed,, Katsikeas, Constantine S.,, Riefler, Petra,, SpringerLink (Online Service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham :
Palgrave Macmillan,
[2024]
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| Physical Description: |
1 online resource (xvi, 546 pages).
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| Series: |
JIBS special collections.
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| Subjects: |
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