Contemporary approaches of digital marketing and the role of machine intelligence
"Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and b...
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| Other Authors: |
Munna, Afzal Sayed, 1980-, Shaikh, Md Sadeque Imam, 1977-, Kazi, Baha Uddin, 1976- |
| Format: |
Book
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| Language: |
English
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| Published: |
Hershey, PA :
IGI Global,
[2023]
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| Physical Description: |
xviii, 260 pages : illustrations ; 26 cm.
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| Series: |
Advances in marketing, customer relationship management, and e-services.
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| Subjects: |
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