Contemporary trends in marketing problems, processes and prospects /
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigm...
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| Other Authors: |
Saini, Aarti,, Paul, Justin,, Parayitam, Satyanarayana,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham :
Palgrave Macmillan,
[2023]
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| Physical Description: |
1 online resource (xi, 149 pages) : illustrations (some color).
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| Series: |
Palgrave studies in marketing, organizations and society.
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| Subjects: |
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