Business-to-business marketing 2024 /
"Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databas...
Main Author: | Miller, Richard K. 1946- |
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Other Authors: | Washington, Kelli D.,, Richard K. Miller & Associates, |
Format: | eBook |
Language: | English |
Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2023]
|
Physical Description: |
1 online resource (237 pages). |
Edition: | 7th edition. |
Series: |
RKMA market research ebook series.
Business-to-business marketing (Richard K. Miller & Associates) ; 7th edition (2024) |
Subjects: |
CMU Electronic Access
Electronic Resource Click HereLocation | Call Number: | Status |
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CMU Electronic Access | Available |