Social marketing and sustainable development goals (SDGs) case studies for a global perspective /
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nation...
| Other Authors: | Galan-Ladero, M. Mercedes., Alves, Helena M., SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Springer,
2023.
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| Physical Description: |
1 online resource. |
| Series: |
Springer business cases.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |