Opportunity recognition 15 approaches for more business growth /

The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth ("opportunities"). In practice, it can be observed that companies make considerable efforts to identify ideas for innovations that can decisively...

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Uniform Title: Opportunity Recognition. English
Main Author: Engelen, Andreas,
Other Authors: Gagern, Clara von,, Engelen, Monika,, SpringerLink (Online service)
Format: eBook
Language: English
German
Published: Wiesbaden, Germany : Springer Gabler, 2023.
Physical Description: 1 online resource (xiii, 266 pages) : illustrations.
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