Agile marketing performance management 10 success factors for maximizing marketing ROI dynamically /
This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of...
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| Main Author: |
Stürze, Sascha, |
| Other Authors: |
Hoyer, Markus (Chief operating officer),, Righetti, Claudio, 1966-, Rasztar, Matthias, 1965-, Fischer, Marc., SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Wiesbaden, Germany :
Springer,
2022.
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| Physical Description: |
1 online resource (xvii, 115 pages) : illustrations (some color).
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| Series: |
Management for professionals.
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| Subjects: |
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