Social media marketing and customer-based brand equity for higher educational institutions case of Vietnam and Sri Lanka /
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategi...
| Main Author: | Perera, Charitha Harshani, |
|---|---|
| Other Authors: | Nayak, Rajkishore,, Nguyen, Long Van Thang,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
Springer,
2022.
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| Physical Description: |
1 online resource. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |