Reengineering corporate communication a marketer's perspective offering new concepts, processes, tools, and templates /
This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. It briefly presents the essential features of the methodological and structural sciences in order...
| Main Author: | Seebacher, Uwe G. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Springer,
2022.
|
| Physical Description: |
1 online resource (1 volume) : illustrations (black and white, and color). |
| Series: |
Future of business and finance.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |