Marketing tourist destinations in emerging economies towards competitive and sustainable emerging tourist destinations /

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally dont have to contend with. The potential for terrorism, political unrest, natural disast...

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Other Authors: Mensah, Ishmael,, SpringerLink (Online service)
Format: eBook
Language: English
Published: Cham : Palgrave Macmillan, [2022]
Physical Description: 1 online resource : illustrations.
Series: Palgrave studies of marketing in emerging economies.
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