International case studies in tourism marketing
"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class d...
| Other Authors: | Aktaş, Gürhan,, Kozak, Metin, 1968- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York, NY :
Routledge,
2022.
|
| Physical Description: |
xxiii, 244 pages : illustrations ; 24 cm. |
| Series: |
International cases studies in tourism.
|
| Subjects: |
CMU New Books 1st Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU New Books 1st Floor | G155.A1 I58 2022 | Display Request Chapter Scan |