Advertising impact and controlling in content marketing recognize impact mechanisms, optimize controlling and adapt strategy /
Content marketing is now a firmly established discipline in online marketing. But how can it have a targeted effect if the products and company services are not even its communication content? What are the consequences for strategic content planning and valid content marketing controlling? This book...
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| Main Author: |
Hörner, Thomas, |
| Other Authors: |
SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Wiesbaden, Germany :
Springer,
[2023]
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| Physical Description: |
1 online resource (xii, 263 pages) : illustrations (some color)
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| Subjects: |
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