Sports marketing fundamentals - strategies - instruments /
This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that...
| Main Author: | Bruhn, Manfred, |
|---|---|
| Other Authors: | Rohlmann, Peter,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer,
[2023]
|
| Physical Description: |
1 online resource (x, 85 pages) : illustrations (chiefly color) |
| Subjects: |
Sports
-- Marketing.
|
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |