The digital seeker a guide for digital teams to build winning experiences /

"The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don't offer potential customers a compelling digital experience, consumers miss out on great products-and businesses miss a vital o...

Full description

Main Author: De Datta, Raj K.,
Format: Book
Language: English
Published: New York : Columbia Business School Publishing, [2021]
Physical Description: xiii, 181 pages : illustrations ; 23 cm.
Subjects:

CMU Main Books 3rd Floor

LocationCall Number: Status
CMU Main Books 3rd Floor HF5548.32 .D397 2021 Available
Request Chapter Scan