Branding for the public sector creating, building and managing brands people will value /
"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-secto...
Full description
Saved in:
| Main Author: |
Temporal, Paul, |
| Format: |
eBook
|
| Language: |
English
|
| Published: |
Chichester, West Sussex :
Wiley,
2015.
|
| Physical Description: |
1 online resource (290 pages) : illustrations.
|
| Subjects: |
|