Handbook of the Economics of Marketing Volume 1: Marketing and Economics. Volume 1

Other Authors: Dubé, Jean-Pierre, 1954-, Rossi, Peter E. 1955-, ScienceDirect (Online service)
Format: Electronic
Language: English
Published: Oxford : North Holland [Imprint], Elsevier Science & Technology. Sept. 2019
Physical Description: 1 online resource.
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