Omni-channel retailing an analysis of channel interdependencies, integration services and specific marketing instruments /
Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels an...
| Main Author: | Winters, Amelie, |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer Gabler,
[2021]
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| Physical Description: |
1 online resource : illustrations. |
| Series: |
Gabler research. Retailing and international marketing.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |