Consumer marketing 2022
"Consumer Marketing 2022 assesses leading approaches for marketing to consumers - from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer marketing tactics arecategorized into 60 topics, each presented in a separ...
| Main Author: | Miller, Richard K. 1946- |
|---|---|
| Other Authors: | Washington, Kelli D.,, Richard K. Miller & Associates, |
| Format: | Book |
| Language: | English |
| Published: |
Miramar, Florida :
Richard K. Miller & Associates,
2019.
|
| Physical Description: |
1 online resource (315 pages). |
| Edition: | Seventh edition. |
| Series: |
RKMA market research handbook series.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |