Marketing tourism and hospitality concepts and cases /
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a compr...
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| Main Author: |
George, Richard, 1968- |
| Other Authors: |
SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham, Switzerland :
Palgrave Macmillan,
2021.
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| Physical Description: |
1 online resource (1 volume) : illustrations (black and white, and color)
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| Subjects: |
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