Competition in Higher Education Branding and Marketing National and Global Perspectives /
This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel...
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| Other Authors: |
Papadimitriou, Antigoni,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham :
Springer International Publishing : Imprint : Palgrave Macmillan,
2018.
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| Physical Description: |
1 online resource (XVII, 254 pages 3 illustrations) : online resource.
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| Subjects: |
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