Islamic Marketing Understanding the Socio-Economic, Cultural, and Politico-Legal Environment /
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these ma...
| Main Author: | Nestorović, Čedomir, |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint : Springer,
2016.
|
| Physical Description: |
1 online resource (XXIV, 247 pages 5 illustrations in color.) : online resource. |
| Series: |
Management for professionals.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |