Eurasian business and economics perspectives proceedings of the 29th Eurasia Business and Economics Society Conference /
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, managem...
| Main Author: | Eurasia Business and Economics Society. Conference 2021 : Lisbon, Portugal) |
|---|---|
| Other Authors: | Eurasia Business and Economics Society. Conference, Bilgin, Mehmet Huseyin,, Danis, Hakan,, Demir, Ender,, Vale, Sofia,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
[2021]
|
| Physical Description: |
1 online resource. |
| Series: |
Eurasian studies in business and economics ;
16/2. |
| Subjects: |
| Summary: |
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm. |
|---|---|
| Item Description: |
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm. |
| Physical Description: |
1 online resource. |
| ISBN: |
9783030650858 3030650855 |
| ISSN: |
2364-5067 ; |