Digital entertainment the next evolution in service sector /
This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based. Digita...
| Other Authors: | Das, Subhankar, 1981-, Gochhait, Saikat, 1974-, SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
Palgrave Macmillan,
2021.
Singapore : 2021. |
| Physical Description: |
1 online resource (265 pages) |
| Subjects: |
Table of Contents:
- Chapter 1: Consumer Engagement in Digital Entertainment: A Systematic Review
- Chapter 2: Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms
- Chapter 3: A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector through Story Telling & Creating Interest
- Chapter 4: Games Features for Health Disciplines for Patient Learning As Entertainment
- Chapter 5: Entertainment in Era of Ai, Big Data & Iot
- Chapter 6: Digital Application Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness
- Chapter 7: Multivariate Testing Remarketing & Adwords
- Chapter 8: The Dynamic Rise of Digital Brands Market Mavens In Digital Entertainment: A Complete Know How For Curious Customers
- Chapter 9: Integrated Marketing Communication: A Systematic Study from Media Channels To Digital Connectivity of New Age Consumers
- Chapter 11: Sharenting: A New Paradigm of Digital Entertainment of New Age Parenting & Social Media
- Chapter 12: Building Effective Social Media Strategy: Case-Based Learning And Recommendations.