Luxury tourism market trends, changing paradigms, and best practices /
Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It show...
| Other Authors: | Conrady, Roland, 1959-, Ruetz, David,, Aeberhard, Marc,, SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
2020.
|
| Physical Description: |
1 online resource (xii, 323 pages) : illustrations (some color). |
| Series: |
Tourism, hospitality & event management.
|
| Subjects: |
Table of Contents:
- Introduction
- Development of the macro environment of the (luxury) tourism market
- Analysis of the luxury phenomenon
- Behavioral explanations of luxury consumption
- Marketing management of luxury providers
- Luxury and the tourism offer
- Luxury relevance of selected megatrends in tourism
- Analysis, design and future perspectives of luxury features
- Case Studies and Best Practice Examples of Luxury Tourism
- Summary and outlook.