The art of going global a practical guide to a firm's international growth /
Global strategy is different for every company. This book supports you through all core decisions you need to make in order to take your company global. Starting with the most important step - changing the mindset of the entrepreneurial or senior management team - it presents the pros and cons of ea...
Main Author: | Annushkina, Olga E. |
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Other Authors: | Regazzo, Alberto., SpringerLink (Online service) |
Format: | eBook |
Language: | English |
Published: |
Cham :
Springer International Publishing AG,
2020.
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Physical Description: |
1 online resource (xxiv, 195 pages) |
Subjects: |
CMU Electronic Access
Electronic Resource Click HereLocation | Call Number: | Status |
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CMU Electronic Access | Available |