International Retailers' Performance in Host Countries the Roles of Strategies, Consumer Perceptions and the Local Environment /
Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevan...
| Main Author: | Morbe, Lukas, |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint : Springer Gabler,
2018.
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| Physical Description: |
1 online resource (XXI, 165 pages 11 illustrations) : online resource. |
| Series: |
Handel und Internationales Marketing Retailing and International Marketing.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |