Haier
"If the industry were a boxing match, we were some barely known upstart taking on Mike Tyson" - Haier CEO Zhang Ruimin tells us how he saved the failing Chinese refrigerator company and successfully took on one of America's most iconic brands, General Electric.
| Other Authors: | Infobase,, Limonero Films (Firm) |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
[Place of publication not identified] :
Limonero Films,
[2019]
Distributed by Infobase, |
| Physical Description: |
1 online resource (1 video file (45 min., 21 sec)) : sound. |
| Series: |
Inside the Storm: Lessons from the Boardroom.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |