The new rules of marketing & PR how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends...
| Main Author: | Scott, David Meerman, |
|---|---|
| Other Authors: | EBSCOhost. |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2020]
|
| Physical Description: |
1 online resource (xvii, 430 pages) |
| Edition: | Seventh edition. |
| Series: |
Business professional collection.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |