Haptic sensation and consumer behaviour the influence of tactile stimulation in physical and online environments /
This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical understanding of the importance of consumers...
| Main Author: | Racat, Margot, |
|---|---|
| Other Authors: | Capelli, Sonia,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
2020.
|
| Physical Description: |
1 online resource (xix, 125 pages) : illustrations, charts. |
| Series: |
Palgrave pivot.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |