Digital and social media marketing emerging applications and theoretical development /
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying...
| Other Authors: | Rana, Nripendra P., SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
©2020.
Cham : [2020] |
| Physical Description: |
1 online resource. |
| Series: |
Advances in theory and practice of emerging markets.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |