Restaurant Chains in China the Dilemma of Standardisation versus Authenticity /
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achie...
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| Main Author: |
Zeng, Guojun, |
| Other Authors: |
Vries, Henk J. de,, Go, Frank M.,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Singapore :
Springer Singapore : Imprint : Palgrave Macmillan,
2019.
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| Physical Description: |
1 online resource (XVII, 126 pages 26 illustrations) : online resource.
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| Subjects: |
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