Strategic management of market niches a model framework /

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies...

Full description

Main Author: Ocvirk, Gorazd,
Other Authors: SpringerLink (Online service)
Format: eBook
Language: English
Published: Wiesbaden : Springer, 2018.
Physical Description: 1 online resource (IX, 231 pages) : 43 illustrations.
Series: Gabler Edition Wissenschaft. Schriften zur Unternehmensentwicklung.
Subjects:

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