Strategic management of market niches a model framework /
Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies...
Main Author: | Ocvirk, Gorazd, |
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Other Authors: | SpringerLink (Online service) |
Format: | eBook |
Language: | English |
Published: |
Wiesbaden :
Springer,
2018.
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Physical Description: |
1 online resource (IX, 231 pages) : 43 illustrations. |
Series: |
Gabler Edition Wissenschaft. Schriften zur Unternehmensentwicklung.
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Subjects: |
CMU Electronic Access
Electronic Resource Click HereLocation | Call Number: | Status |
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CMU Electronic Access | Available |