Strategic management of market niches a model framework /
Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies...
| Main Author: | Ocvirk, Gorazd, |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer,
2018.
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| Physical Description: |
1 online resource (IX, 231 pages) : 43 illustrations. |
| Series: |
Gabler Edition Wissenschaft. Schriften zur Unternehmensentwicklung.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |