Smartphone start-ups navigating the iPhone revolution /

This text provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups susta...

Full description

Main Author: Giachetti, Claudio,
Other Authors: SpringerLink (Online service)
Format: eBook
Language: English
Published: Cham, Switzerland : Palgrave Macmillan, [2018]
Physical Description: 1 online resource (xiii, 192 pages).
Series: Palgrave pivot.
Subjects:

CMU Electronic Access

Electronic Resource Click Here
LocationCall Number: Status
CMU Electronic Access Available