A Conversation With Corey Maynard Conversations with Giants /
As VP of Marketing for YETI Coolers, Corey Maynard is passionate about connecting his products with the people who love them. Join John Immesoete as he sits down with Corey and talks authenticity, the importance of creating a compelling narrative,and what happens when personal passions and work inte...
| Other Authors: | Infobase,, Epsilon Editora. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
[Place of publication not identified] :
Epsilon,
[2017]
Distributed by Infobase, |
| Physical Description: |
1 online resource (1 video file (38 min., 8 sec)) : sound, color. |
| Series: |
Conversations with Giants.
|
| Subjects: |
Table of Contents:
- Brand Growth and Marketing Focus (6:37);
- Identifying and Targeting Customers (7:55);
- Personalized Marketing Techniques (5:09);
- Advice for Young People in Marketing (6:07);
- Role of CMO (7:01);
- Role of Ad Agencies (3:56);
- Credits: A Conversation With Corey Maynard: Conversations with Giants (0:27);