The Power of Conversation

Advertisements haven't disappeared from TV just yet, but brand wars are now taking place on a different screen. The war being waged is a digital one. No brand can ignore the power of social networks-2 billion users in the world, an unbelievable sounding board. Social media has changed the rules...

Full description

Other Authors: Infobase,, Ciné Fête.
Format: Video
Language: English
Published: [Place of publication not identified] : CINEFETE, [2016]
Distributed by Infobase,
Physical Description: 1 online resource (1 video file (27 min., 46 sec)) : sound, color.
Series: Business Revolution.
Subjects:

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