Value in a digital world how to assess business models and measure value in a digital world /

An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable asse...

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Main Author: López Lubián, Francisco J.,
Other Authors: Esteves, José, 1970-, SpringerLink (Online service)
Format: eBook
Language: English
Published: [Cham, Switzerland] : Palgrave Macmillan, 2017.
Physical Description: 1 online resource.
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