Marketing and customer loyalty the extra step approach /
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness...
| Uniform Title: | Approccio TES marketing. English |
|---|---|
| Main Author: | Cavallone, Mauro, |
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English Italian |
| Published: |
Cham, Switzerland :
Springer,
[2017]
|
| Physical Description: |
1 online resource (xi, 126 pages) : illustrations (some color). |
| Series: |
International series in advanced management studies.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |