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Marketing and customer loyalty the extra step approach /
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness...
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| Format: | eBook |
| Language: | English Italian |
| Published: |
Cham, Switzerland :
Springer,
[2017]
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| Series: | International series in advanced management studies.
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| Physical Description: |
1 online resource (xi, 126 pages) : illustrations (some color). |
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| Online Access: | SpringerLink - Click here for access |
| Copy 1 | CMU Electronic Access | Available |
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