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Consumer perception of product risks and benefits

This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Emilien, Gérard, Weitkunat, Rolf, Lüdicke, Frank
Format: eBook
Language:English
Published: Cham, Switzerland : Springer, ©2017.
Cham, Switzerland : [2017]
Physical Description:
1 online resource.
Subjects:
Online Access:SpringerLink - Click here for access
Holdings details from CMU Electronic Access C502
Copy 1 CMU Electronic Access Available

Internet

SpringerLink - Click here for access