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Consumer perception of product risks and benefits
This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior...
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Corporate Author: | |
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Other Authors: | , , |
Format: | eBook |
Language: | English |
Published: |
Cham, Switzerland :
Springer,
©2017.
Cham, Switzerland : [2017] |
Physical Description: |
1 online resource. |
Subjects: | |
Online Access: | SpringerLink - Click here for access |
Copy 1 | CMU Electronic Access | Available |
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