Luxury the Chinese way new competitive scenarios /
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Lu...
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| Main Author: |
Rovai, Serena, 1970- |
| Other Authors: |
SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2016.
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| Physical Description: |
1 online resource (xiv, 185 pages)
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| Subjects: |
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