Return of the hustle the art of marketing with music /
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes'...
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Main Author: |
Sheinkop, Eric, |
Other Authors: |
SpringerLink (Online service) |
Format: |
eBook
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Language: |
English
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Published: |
Houndmills, Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
2016.
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Physical Description: |
1 online resource (xi, 238 pages)
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Subjects: |
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